Serif Unveils Digital Scrapbook Artist™
All the creativity of a craft store with the limitless potential of the digital age
 
NOTTINGHAM, UK and NASHUA, NH – October 28, 2008— Scrapbook artists are increasingly turning to their digital images and computers to preserve memories such as a trip abroad or a child’s first day at school. Recognizing this trend, Serif, a leading developer of professional design and graphics software, today introduced Digital Scrapbook Artist™, (List Price £29.99/$39.95), its photorealistic digital scrapbooking program. Digital Scrapbook Artist offers a unique combination of unlimited creativity and ease of use, meaning that anyone, regardless of experience, can create handcrafted digital scrapbooks that look true to life. 
Digital Scrapbook Artist’s remarkable feature list includes:
High Quality Embellishments – Every piece of material, photo frame and embellishment is rendered in high definition at 300 dpi; perfect quality for showing even the tiniest bits of detail on a page.
Page Size Selection – Choose any page size, including 12” x 12”, 8” x 8”, letter and A4, or create a custom page size – making it easy to print scrapbooks with a home printer.
Crafting Tools – Unique, digital versions of traditional scrapbooking tools and materials found in craft stores, including decorative scissor edges and shaped punches for cutting up materials.
Photo Paintbrushes – A first for digital scrapbooking – add a touch of glitter, a sprinkling of sand or even stitch items together with fully-customizable, photorealistic paintbrushes. Simply select a brush and paint it on with your mouse!
Shadows & Effects – Lift items off the page with editable drop shadows, or apply fantastic filter effects such as bevels, 3D lighting and more for extra wow factor.
Built-in Digital Photo Editing – Powerful image editing tools enable scrapbookers to quickly fix common problems with their digital images, such as removing red eye.
One Click Share – Sharing is fast and easy with Digital Scrapbook Artist: print, email, export as an image or PDF, or even share scrapbooks online at DaisyTrail™ with just one click.* 
 
Digital Scrapbook Artist is available directly from Serif at www.serif.com for £29.99/$39.95. The program comes complete with everything needed to get started, including a bonus value DVD from DaisyTrail™ containing 10 content packs full of themed backgrounds, embellishments, photo frames, materials, alphabets and loads more!
“I’ve seen Digital Scrapbook Artist first-hand, and I was impressed by how user-friendly it is. You can alter and embellish text, photos and other elements right on the scrapbook page, without using layers like in other software programs, which saves time and makes the life of a scrapbooker easier,” said Michelle Van Etten who teaches scrapbooking classes around the world and who has co-authored two books on scrapbooking.
“Scrapbooking is a fantastic way to share memories with friends and family,” said Ashley Hewson, Serif’s Sales Director. “With digital scrapbooking, people want their scrapbooks to look as much like the real thing as possible and until now, this has only been possible by using difficult to learn, and often very expensive, photo editing software. Digital Scrapbook Artist offers a fun, affordable way to create truly stunning, photorealistic scrapbooks regardless of experience or artistic ability.”
*Coinciding with the release of the software, Serif unveiled the beta version of DaisyTrail™ (www.daisytrail.com), an online social scrapbooking network for scrapbookers and crafters to share their designs with family and friends, and to exchange creative tips with others. Everyone that signs up for free membership at DaisyTrail™ will receive two free digikits that can be used with Serif’s Digital Scrapbook Artist and any other digital scrapbooking or image editing software.
About Serif:Serif is the publisher of the award-winning software range that includes PagePlus, PhotoPlus, DrawPlus, WebPlus, ImpactPlus, AlbumPlus, MoviePlus and more. Founded in 1987 with the aim to develop low-cost alternatives to high-end publishing and graphics packages, Serif has been repeatedly praised for its powerful yet easy-to-use software which has put professional effects and demanding publishing tasks within the reach of ordinary PC users around the world. Now with over six million customers worldwide, Serif has over 200 employees at its head office, development and European sales centre in Nottingham, UK and its North American sales operation in New Hampshire, US. For more information, visit http://www.serif.com.
US PR Enquiries:        
Christina Beavers
Matter Communications
Tel: 401-351-9507Email: serif@matternow.com